Member Benefits

2011 Member Benefits

The MFPA Member Benefit Program is only possible because of the greast participation we receive in the Minnesota Classified Network from the membership. Without the large circulation base we can offer, we could not enjoy monthly revenues that provide you with this benefit program.

SUBSIDIZED CONFERENCES
MFPA Conferences are designed so that member publications can afford to bring as many staff members for training as they can spare from their working responsibilities. Few other organizations provide internationally known speakers and trainers at a low cost to the attendees. All currently paid member publications are eligible to attend all MFPA Conferences and Board Meetings.

MFPA NEWSLETTER
All currently paid members automatically receive the newsletter and are welcome and encouraged, to submit to the newsletter.

MFPA MEMBERSHIP DIRECTORY
The MFPA Membership Directory is published annually and contains information on every MFPA member that advertising
buyers and fellow publishers can use. Members automatically receive the directory. Information on each member is also available on MFPA's website, www.mfpa.com.

CVC AUDIT
Currently paid MFPA members who have been in the association for a calendar year, are audited bi-annually by CVC at no cost to the publisher, along with training sessions on how to use the audit.

Midwest Display Network – This is a program that allows the cross selling of display ads in each other’s papers. MFCP will include MFPA members into the Midwest Display Network. Members receive 70% of their local open rate. The selling publication receives 15% commission and MFCP and MFPA share the remaining 15%. MFPA members set up an account for MFCP and bill once a month. Direct questions to Brian Gay or Jori Hendon at 800-248-4061, e-mail briangay@mchsi.com or jhmfcp@mchsi.com.

Midwest Insert Network – This is a program that allows the cross selling of single sheet inserts in each other’s papers. MFPA members receive their requested rate. This is for single sheet inserts (8.5 by 11 inches). MFCP will ask for a rate from each MFPA member and then it is marked up $3 per thousand with the selling publication receiving $1.50 per thousand and MFCP and MFPA sharing $1.50 per thousand. MFPA members bill MFCP once a month. Direct questions to Brian Gay or Jori Hendon at 800-248-4061, e-mail briangay@mchsi.com or jhmfcp@mchsi.com.

Midwest AdNet – Media buyer and ad agency program. MFCP will incorporate this program for MFPA members. This program is based on the Midwest Display Network. The paper receives 70% of their local open rate. Ads are based on SAU columns. MFCP takes care of the conversion and handles all of the insert orders. MFPA members bill MFCP once a month. Direct questions to Brian Gay or Jori Hendon at 800-248-4061, e-mail briangay@mchsi.com or jhmfcp@mchsi.com.

Individual paper listings for media buyer database - We will work on MFPA member’s behalf to make sure that the listings in various databases are correct. This includes, PaperChain, SRDS, and other databases where CVC data is used.

Participation in free-papers.com - MFPA is already listed with this site. Since the MFCP office is staffed full time, the contact information will direct the callers to the MFPA toll free number

MFCP and MFPA Classified Network commission opportunity - We will continue to educate MFCP and MFPA members on the advantage of selling the classified networks. MFPA members can earn the same commission from selling an ad for MFCP as an MFCP member. This works the same for MFCP members selling an ad into the MFPA program. Direct questions to Jori Hendon at 800-248-4061, e-mail minnclass@mchsi.com.