Subsidized Conference
MFPA Conferences are designed so that member publications can afford to bring absolutely as many staff members for training as they can spare from their working responsibilities. Few other organizations provide internationally known speakers and trainers at such low cost to the attendees. All currently paid member publications are eligible to attend all MFPA conferences and board meetings.

MFPA Membership Directory
The MFPA Membership Directory is published annually and contains information on every MFPA member that advertising buyers can use. Members automatically receive the directory.

MFPA Newsletter
While the dependable editor of MFPA’s own newsletter editor would be the first to admit it is not a Pulitzer Prize publication, it nonetheless keeps the membership informed on a quarterly basis on what is going on around the membership and what is coming up in the future. All currently paid members automatically receive the newsletter, either via email or snail-mail.

1. Midwest Display Network – This is a program that allows the cross selling of display ads in each other’s papers. MFCP will include MFPA members into the Midwest Display Network. Members receive 70% of their local open rate. The selling publication receives 15% commission and MFCP and MFPA share the remaining 15%. MFPA members set up an account for MFCP and bill once a month. Watch for a request for information for this and the Midwest Insert Network in the next week or so.

2. Midwest Insert Network – This is a program that allows the cross selling of single sheet inserts in each other’s papers. MFPA members receive their requested rate. This is for single sheet inserts (8.5 by 11 inches). MFCP will ask for a rate from each MFPA member and then it is marked up $3.00 per thousand with the selling publication receiving $1.50 per thousand and MFCP and MFPA sharing $1.50 per thousand. MFPA members bill MFCP once a month. 

3. Help with Annual conference and board meetings
The MFCP office will help the existing MFPA conference committee in setting up their conference. The MFCP executive director will attend MFPA board meeting should his presence be required. 

4. Regular Advertising Opportunity Alerts
About 6 times a year MFCP puts together editorial information that can be used by members for special sections or pages in their papers. This notice will be sent to each MFPA member asking them to respond if they would like to receive the packet.

5. Human resource hotline – call the MFCP office
When a MFPA member has a human resource question they will be able to call the MFCP office and we will research the question then email them the answer. MFCP has access to a service that provides this information. 

6. On site training for conferences
• Successful Ad Marketer (SAM)
• Using Your CVC Audit
• Who Moved My Cheese?
• Fish Philosophy 
• How to sell the various networks
MFCP will provide this training at no additional cost at regular scheduled conferences. 

7. On going PR campaign
MFCP will promote MFPA and its members to agencies and media buyers as a normal course of business.

8. Group rates for credit card processing
This is a service that is offered to our members and will be extended to MFPA members.

9. Help with the annual awards contest
We will continue to help with the annual ad award contest by supplying judges and other assistance.

10. Resource library
MFPA members have the opportunity to check out items from the MFCP Library. The items may be checked out for two weeks. All that is required is that the MFPA member ships them back. 

11. Internet resources
MFCP continues to find and develop internet resources. These will be shared with MFPA.

12. Full time & staffed association office
MFPA members and customers will be encouraged to call, email or write the MFCP office and receive the same level of professionalism as the MFCP members and customers receive.

13. Help with MFPA newsletter
MFCP will contribute articles to the newsletter and assist in other ways as needed.

14. Media kits sent out on members behalf
MFCP will send out media kits to agencies and media buyers on behalf of member publications and the association.

15. Zip code mapping
MFCP will coordinate requests for zip code maps through CVC to keep the maps consistent with the audits. We will set up the process with CVC. 

16. Member demographic research by zip code
MFPA members may request demographic research based on the zip code they cover. The research needs to be requested from the MFCP office along with a list of the zip codes that the paper covers.

17. Conference call discount program
MFCP has a working relationship with a company that offers conference calling at an attractive rate. This will be shared with MFPA members if they are interested.

18. Midwest AdNet – Media buyer and ad agency program
MFCP will incorporate this program for MFPA members. This program is based on the Midwest Display Network. The paper receives 70% of their local open rate. Ads are based on SAU columns. MFCP takes care of the conversion and handles all of the insert orders. MFPA members bill MFCP once a month.

19. Individual paper listings for media buyer database
We will work on MFPA member’s behalf to make sure that the listings in various databases are correct. This includes, PaperChain, SRDS, and other databases where CVC data is used.

20. Participation in free-papers.com
MFPA is already listed with this site. Since the MFCP office is staffed full time, the contact information will direct the callers to the MFPA toll free number 

21. Recruit new associate members
MFCP will work to recruit new associate members for MFPA.

22. Fair housing information sent by email
MFCP will provide fair housing information to MFPA members upon request.

23. Individual audit presentations 
MFCP will provide two full color presentations that sales people can use in their market. These presentations are based on the CVC audit. 

24. Delivery system manual
MFCP will from time to time provide a copy of this manual for MFPA members

25. Letters to Santa
Each November MFCP has a program where readers can send and receive email letters from Santa. There is no cost for the paper or the reader. The paper just needs to run ads about the program on a space available basis.

26. Industry research
MFCP will provide industry research to the MFPA board as it becomes available. Should it be deemed as something to be sent to the membership, MFCP will send it out by email.

27. MFCP & MFPA Classified Network commission opportunity
We will continue to educate MFCP and MFPA members on the advantage of selling the classified networks. MFPA members can earn the same commission from selling an ad for MFCP as an MFCP member. This works the same for MFCP members selling an ad into the MFPA program.

28. New print and deliver program
This is a new program that is still in the development stage. When it is completed it will be given to MFPA.

29. Representation at all state and regional leaders meetings
MFCP has a representative at all of the state and regional leaders meetings and conference calls. Our representative will work for MFPA when a representative from MFPA is not in attendance.

30. Regular notes to update the MFPA President and board on what we are doing
Regular notes will be sent to the MFPA president and the board keeping all abreast about what MFCP is doing for and on behalf of MFPA. 

31. Continued inclusion in the MFCP classified network promotions and contests.
As new contests are developed by MFCP to increase classified network revenue, MFPA will be included at no additional charge. 

32. Improving the MFPA website
MFCP will from time to time ask that changes and improvements be made to the association’s existing website. These may include updating information, providing links so member can download information, and making suggestions as to how the website can become more of an asset to the MFPA members. This will be accomplished by contacting the current webmaster.

33. Additional Member Benefits
MFCP is constantly working on additional member benefits. As these are developed MFPA members will be include. Should there be substantial costs associated with a member benefit the MFPA board will determine whether or not to participate. 

To get the answers to your questions, please call Brian Gay or Jori Hendon at 800-248-4061 or by email to briangay@mchsi.com and jhmfcp@mchsi.com